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Google Power

Sherman, Chris (Author)

ISBN-10: 0072257873
ISBN-13: 9780072257878

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Description
Table of Contents
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Back Cover Copy
Get the most out of your Google searches and find the exact information you need with help from this hands-on guide. Google Power: Unleash the Full Potential of Google takes you under the hood of the ultimate search engine and shows you how to turbo charge your Google searching for maximum results. In the first part of the book, you’ll find out how to access the wide array of power tools that are hidden beneath the surface of Google’s clean, simple interface. Then you’ll get hundreds of proven tips and techniques that will dramatically improve your searching--no matter what you’re looking for. Customize Google for your own power searching needs Master the art of Googling people including ancestors, old friends, doctors--even yourself Find quality, reliable information on medicine and technology Get up-to-the-minute news from thousands of sources at Google News Set up automated tools that search while you sleep Recover content that’s been removed from the web Find and buy exactly what you’re looking for with Froogle Locate travel deals that can save you thousands of dollars Mine business information and competitive intelligence Hack Google via Web APIs Be the first to use cutting-edge technology developed at Google Labs Access Usenet through Google Groups Chris Sherman is president of Searchwise LLC, a Boulder, Colorado-based Web consulting firm, and editor of SearchDay, a daily newsletter from SearchEngineWatch.com.
Learn advanced techniques for maximizing the Google search engine and extract the best content from Google without having to learn complicated code. Go under the hood and learn a wide range of advanced web search techniques through practical examples. This is an ideal resource for students, librarians, journalists, researchers, businesspeople, lawyers, investigators, and anyone interested in conducting an in-depth search.Back Cover Copy
Get the most out of your Google searches and find the exact information you need with help from this hands-on guide. Google Power: Unleash the Full Potential of Google takes you under the hood of the ultimate search engine and shows you how to turbo charge your Google searching for maximum results. In the first part of the book, you'll find out how to access the wide array of power tools that are hidden beneath the surface of Google's clean, simple interface. Then you'll get hundreds of proven tips and techniques that will dramatically improve your searching--no matter what you're looking for.Customize Google for your own power searching needsMaster the art of Googling people including ancestors, old friends, doctors--even yourselfFind quality, reliable information on medicine and technologyGet up-to-the-minute news from thousands of sources at Google NewsSet up automated tools that search while you sleepRecover content that's been removed from the webFind and buy exactly what you're looking for with FroogleLocate travel deals that can save you thousands of dollarsMine business information and competitive intelligenceHack Google via Web APIsBe the first to use cutting-edge technology developed at Google LabsAccess Usenet through Google GroupsChris Sherman is president of Searchwise LLC, a Boulder, Colorado-based Web consulting firm, and editor of SearchDay, a daily newsletter from SearchEngineWatch.com.BDS Summary
'Google Power' takes Google users 'under the hood' and teaches them a wide range of advanced web search techniques through practical examples. Readers can learn how to push the search engine to its limits and extract the best content from Google without having to learn complicated code.Main Description
Readers learn to push the search engine to its limits and extract the best content from Google without having to learn complicated codeGoogle Power takes Google users under the hood and teaches them a wide range of advanced web search techniques through practical examples.Content is organised by topic so reader learns how to conduct in-depth searches on the most popular search topics, from health to government listings to people.
Acknowledgmentsp. xv
Introductionp. xvii
Going Under the Hood to Supercharge Google
How Google Worksp. 3
How Google Works: The High-level Version for the Information Overloadedp. 4
How Google Works: The Bells-and-Whistles Version for Everyone Elsep. 7
How Google "Thinks" Web Page Structurep. 14
The Invisible Webp. 16
Go Forth and Googlep. 17
Google Power Searching Essentialsp. 19
Make Your Preferences Knownp. 20
Choose Your Words Carefullyp. 25
Speaking in Tongues: Google's Language Toolsp. 31
Avoid Bungling with Booleanp. 35
Fun with Other Word Operatorsp. 38
Power Searching Strategiesp. 45
Deconstructing Google Search Resultsp. 55
Anatomy of a Search Resultp. 56
The Parts of Organic Resultsp. 65
Organic Results vs. Sponsored Linksp. 82
The Hidden Manipulators: Search Engine Optimization Expertsp. 83
Maximizing Google with Advanced Searchp. 87
An "Expert's" Parablep. 88
The Advanced Search Pagep. 88
Google's Not-Quite-Boolean Word Filtersp. 90
Other Advanced Search Filtersp. 96
Page-Specific Search Filtersp. 103
Advanced Search Operatorsp. 104
Hidden Google Toolsp. 113
Definitionsp. 114
Newsp. 116
Stock Quotesp. 116
Street Mapsp. 118
Phonebookp. 120
Local Business Informationp. 122
Travel Informationp. 129
Weather Informationp. 130
Movie Reviews and Show Timesp. 131
Web Page Informationp. 132
Search by Numberp. 133
Calculatorp. 133
Special Searchesp. 135
Searching for Imagesp. 137
How Image Search Worksp. 138
Basic Image Searchp. 142
Advanced Image Searchp. 145
Combining Image Search and Advanced Search Commandsp. 151
Beyond Google: Other Image Search Sitesp. 151
Grokking Google Groupsp. 153
Knowledge and Hearsay from Experts and Zealotsp. 154
Exploring Google Groupsp. 157
Advanced Groups Searchp. 161
Message Viewing Optionsp. 164
Posting Messages to Google Groupsp. 167
Managing Favorites in Google Groupsp. 168
Creating a Google Groupp. 168
Beyond Google: Alternate Usenet Interfaces and Other Web Forumsp. 168
The Essential Google Toolbarp. 171
Installing and Using the Google Toolbarp. 172
Beyond Google: Other Search Toolbarsp. 183
Other Search Toolbarsp. 186
Goodies from Google Labsp. 189
Personalized Web Searchp. 191
Froogle Wirelessp. 193
Google Computep. 194
Google Setsp. 195
Recent Graduates of Google Labsp. 195
Google Desktop Searchp. 196
New Additions to Google Labsp. 200
Power Searching with Google
What People Search Forp. 203
The Google Zeitgeistp. 204
Beyond Google: Other Search Spiesp. 208
Shopping Search Spiesp. 211
Tools to Enhance Your Google Searchesp. 213
Web Research Managersp. 214
Collaborative Bookmark Managersp. 215
Standalone Web Research Managersp. 219
Choosing a Web Research Managerp. 223
Monitoring Your Favorite Web Sitesp. 224
The Art of Googling Peoplep. 229
Before You Begin: A People-Finding Checklistp. 230
The Art of Googling Peoplep. 231
People-Searching Strategiesp. 232
Finding People at Work and Homep. 238
Finding Personal Web Pages and Blogsp. 243
Sleuthing for Celebrities and Famous Peoplep. 252
An Offbeat Strategy: Using Google to Set a "Honeypot"p. 255
Other People Searchesp. 256
Hunting for Health Informationp. 259
Finding Reliable Health Informationp. 261
Googling Your Health Care Professionalp. 264
Diagnosing What Ails Youp. 268
Drugs and the Internetp. 271
Beyond Google: Finding Online Health Informationp. 273
All the News That Fits Onlinep. 277
Inside Google Newsp. 278
Advanced News Searchp. 286
Beyond Google: Best News Search Sitesp. 292
Weblogs and Nontraditional News Sourcesp. 295
RSS: Essential Tool for the News Junkiep. 296
Let Your Keywords Do the Shoppingp. 299
Finding Bargains with Frooglep. 300
Advanced Froogle Searchp. 307
Getting Your Products Included in Frooglep. 310
Google Catalogs: An "Undiscovered" Gemp. 311
Beyond Google: Shopping Search Across the Webp. 313
Google as Your Travel Companionp. 319
Google 'Round the Worldp. 320
The Armchair Googlerp. 326
Finding Travel Bargains with Googlep. 330
Beyond Google: Searching for Travel Onlinep. 331
Business Information and Competitive Intelligencep. 337
Finding Company Informationp. 338
Uncovering Business Networksp. 346
Finding What Companies Don't Want Foundp. 351
Beyond Google: Business Search Enginesp. 358
Searching for Technical Supportp. 363
Technical Support search Strategiesp. 364
Google's Tech-Related Special Searchesp. 373
Mining Google Groups and Google Answersp. 374
Beyond Google: Other Technical Support Search Resourcesp. 376
Other Tools and Services from the Googleplexp. 379
Google Answersp. 380
Gmailp. 385
Bloggerp. 387
orkutp. 388
Picasap. 390
Google Site Searchp. 390
Google AdWordsp. 392
Googling Around the Webp. 397
Google-Powered Web Search Servicesp. 398
Appendixes
What Google Knows about Youp. 409
"Don't Be Evil"p. 411
Privacy Policies by Servicep. 413
Google as Big Brother?p. 415
Inside the Soul of the Machinep. 417
Inside Googlep. 418
Essential Reading about Googlep. 421
The Futurep. 422
Indexp. 423
Table of Contents provided by Ingram. All Rights Reserved.
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Edition: 2005
Publisher: McGraw-Hill Osborne
Binding: Trade Paper
Pages: 456
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 1.80 lbs.
Language: English

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