Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than inform.
A 1954 classic that continues to dispel false beliefs and inform the statistically naive. Huff's direct and witty style exposes how advertisers, government and the media mislead their audiences through the misuse of statistics. Huff then explains how the reader can see through the smoke and mirrors to get to the real meaning--if any--of what is presented. Annotation c. by Book News, Inc., Portland, Or.