Back Cover Copy
Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business. The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts. The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment. Features The 'What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation. The "Entrepreneur profile' in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders. The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.Author Affiliation
Michael Schaper is Professor of Entrepreneurship and Small Business at the University of Newcastle in New South Wales, Australia.Author Affiliation
Thierry Volery is Professor of Entrepreneurship and Director of the Swiss Research Institute for Entrepreneurship and Small Business at the University of St. Gallen, Switzerland.Title Summary
"The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts. The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions, and this text provides the reader with a better regional understanding of this environment."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Textbook which explores the issues related to starting and running a small business within the Australasian and South-East Asian region. Includes information on the nature of small business and entrepreneurship, getting started and managing key functions such as marketing. Features scenarios in which the entrepreneur/ small business owner needs to solve various problems, entrepreneur profiles, and end of chapter case studies. Includes table of contents, diagrams, charts, glossary and index. Authors are both Professors in the field of Entrepreneurship and Small Business.