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Cluetrain Manifesto : The End of Business As Usual View Larger Image

The Cluetrain Manifesto : The End of Business As Usual

Levine, Rick (Author) Locke, Christopher (Author) Searls, Doc (Author) Weinberger, David (Author)

ISBN-10: 0738202444
ISBN-13: 9780738202440

List Price: $23.00
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Publisher Fact Sheet
This book takes you deeper into the new order of business than any this decade--a stunning tapestry of anecdotes, object lessons, parodies, war stories, & suggestions, all aimed at illustrating what it will take to survive & prosper in the fast-forward world on the wire.
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business -- and what business needs to know to weather the seismic aftershocks.
Foreword
The Cluetrain Manifesto
Introduction
Internet Apocalypsop. 1
The Longingp. 39
Talk is Cheapp. 47
Markets are Conversationsp. 75
The Hyperlinked Organizationp. 115
EZ Answersp. 161
Post-Apocalypsop. 173
Acknowledgmentsp. 185
About the Authorsp. 187
Table of Contents provided by Blackwell. All Rights Reserved.
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Edition: 2000
Publisher: Perseus Books Group
Binding: Trade Cloth
Pages: 224
Size: 6.28" wide x 9.48" long x 0.75" tall
Weight: 0.97 lbs.
Language: English

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