| Concepts and techniques for crafting and executing strategy | p. 1 |
| What is strategy and why is it important? | p. 2 |
| The managerial process of crafting and executing strategy | p. 16 |
| Analyzing a company's external environment | p. 44 |
| Analyzing a company's resources and competitive position | p. 86 |
| The five generic competitive strategies : which one to employ? | p. 114 |
| Beyond competitive strategy : other important strategy choices | p. 140 |
| Competing in foreign markets | p. 172 |
| Tailoring strategy to fit specific industry and company situations | p. 202 |
| Diversification : strategies for managing a group of businesses | p. 234 |
| Strategy, ethics, and social responsibility | p. 282 |
| Building resource strengths and organizational capabilities | p. 316 |
| Managing internal operations : actions that promote better strategy execution | p. 344 |
| Corporate culture and leadership : keys to good strategy execution | p. 368 |
| Cases in crafting and executing strategy | |
| Starbucks in 2004 : driving for global dominance | |
| Netflix | |
| Azalea Seafood Gumbo Shoppe in 2004 | |
| Non Stop Yacht, S.L. | |
| Competition in the bottled water industry | |
| Dollar General and the extreme value retailing industry | |
| Growth strategy and slotting at No Pudge! Foods, Inc | |
| Dell computer in 2003 : driving for industry leadership | |
| Electronic arts and the global video game industry | |
| Nexity and the U.S. banking industry | |
| Making it big | |
| Outback Steakhouse | |
| McDonald's : polishing the golden arches | |
| Maple Leaf Consumer Foods - fixing hot dogs | |
| Krispy Kreme Doughnuts, Inc | |
| Andrea Jung and Avon products in 2003 : accelerating the transformation | |
| eBay : in a league by itself | |
| Note on the security management and manufacturers industry | |
| Pivot International - pursuing growth | |
| Bayer AG : children's aspirin | |
| Harley-Davidson | |
| Hero Honda Motors (India) Ltd. : is it Honda that made it a hero? | |
| Puma AG | |
| The globalization of Beringer Blass Wine Estates | |
| Land O'Lakes, Inc | |
| Unilever's path to growth strategy : is it working? | |
| LVMH's diversification strategy into luxury goods | |
| Robin Hood | |
| Procter & Gamble : organization 2005 and beyond | |
| The global leadership of Carlos Ghosn at Nissan | |
| Wal-Mart Stores, Inc. : a new set of challenges | |
| Kmart : striving for a comeback | |
| The Portman Ritz-Carlton : Asia's best employer | |
| Continental Airlines in 2003 : sustaining the turnaround | |
| Southwest Airlines : culture, values, and operating practices | |
| Benziger family winery | |
| Andy Decker and the ethics of downloading music from the Internet | |
| Table of Contents provided by Blackwell. All Rights Reserved. |
