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Business A Changing World
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Business A Changing World

Ferrell, O. C.; Hirt, Geoffrey A.; Ferrell, Linda
ISBN-10: 0073511757
ISBN-13: 9780073511757

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Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesnt inherit out-dated examples from a hardback derivative.
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Business in a Changing World
The Dynamics of Business and Economics
Business Ethics and Social Responsibility
Business in a Borderless World
Starting and Growing a Business
Options for Organizing Business
Small Business, Entrepreneurship, and Franchising
Managing for Quality and Competitiveness
The Nature of Management
Organization, Teamwork, and Communication
Managing Service and Manufacturing Operations
Creating the Human Resource Advantage
Motivating the Workforce
Managing Human Resources
Marketing: Developing Relationships
Customer Driven Marketing
Dimensions of Marketing Strategy
Digital Marketing and Social Networking
Financing the Enterprise
Money and the Financial System
Accounting and Financial Statements
Financial Management and Securities Markets
Appendices
Law Appendix
Personal Finance Appendix
Managing Information Appendix

List price: $65.99
Edition: 8th 2011
Publisher: McGraw-Hill Higher Education
Binding: Trade Paper
Pages: 640
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.49 lbs.
Language: English

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Note: Cover and ISBN for international or instructors editions may differ from the US student edition displayed.

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