Buy it Used or New

New $40.83 International, Softcover Edition
Used $94.28
Used $103.53 Instructors Edition
New $148.90

Other buying options

Authorized Marketplace Sellers:
15 new & used from $47.01

Rent it now

Term:

Date due: 7/31/2013

Book rental info

Have one to sell? We'll buy it!

view larger

Market-Based Management

Best, Roger
ISBN-10: 0130387754
ISBN-13: 9780130387752

Our Price: $40.83

Free standard shipping
or $4.99 3-day shipping

Save $127.17 (76%)

In our Marketplace:
15 new & used from $47.01

Description

Author Bios

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

show less

List price:	$168.00
Edition:	6th 2013 (Revised)
Publisher:	Prentice Hall PTR
Binding:	Trade Paper
Pages:	576
Size:	7.00" wide x 9.25" long x 1.00" tall
Weight:	1.63 lbs.
Language:	English

100% Money Back Guarantee: Wrong item? No problem! Our hassle-free returns policy has you covered. We'll also process your order within 1-2 business days. Learn more about our shipping policy.

Note: Cover and ISBN for international or instructors editions may differ from the US student edition displayed.

What's an International Edition?