The American railroad poster has hitherto attracted much less attention than its European counterpart. The history of this important visual medium is here charted, set against the development of the railroads, of the advertising industry & of graphic design in both the U.S. and Europe.Between 1870 and 1950, America's railroads produced a body of poster work significant both for the artists involved and for the range of images created.
The railroads used this visual medium from their founding, first in the form of broadsides, dominated by text and intended to convey practical information, and then, during the 1890s, as vivid lithographed display posters. For the next 50 years American railroads commissioned posters designed to spur the popular imagination and thereby encourage travel. Images of compelling intensity included Maurice Logan's icons of the 1920s, overland limiteds passing in the West; Adolph Treidler's wonder cities; Santa Fe's Native Americans; and Leslie Ragan's and Sascha Maurer's machine-age steamliners.PAlthough a great deal has been written about European railway and travel posters, their American counterparts remained in the shadows. Travel by Train focuses on the artists, railroad men, and advertising agencies that created and produced the work. It presents the posters in the context of the historical trends and competitive strategies that shaped the development of the railroad industry. The book also follows the development of the advertising business and graphic design in the U.S. and Europe. It features approximately 160 poster images (many in color), personal photographs, and sketches, many of them never before published.
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|Early Poster Antecedents|
|The Rise of Competition|
|The Lure of Place|
|""Reason Why"" Advertising|
|The Lithographed Display Poster|
|Oscar Binner's Gigantic Images|
|Urban Display Windows|
|Design in the New Century|
|Emerging Corporate Imagery|
|The Power of Symbol: Louis Treviso's Santa Fe Posters|
|The 1920s ""Sell Them Scenery, Not Plush Chairs.""|
|Santa Fe and Sam Hyde Harris|
Michael E. Zega has researched and written about railroad advertising and promotion for the past decade and contributes to many magazines, including Vintage Rails, Classic Trains, and Journal of the Southwest. He lives in New York City.John E. Gruber of Madison, Wisconsin, is president of the Center for Railroad Photography and Art and editor of its magazine, Railroad Heritage. He is contributing editor to Classic Trains, preservation columnist for Trains, and co-author of Caboose (2001).