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Mustang Genesis The Creation of the Pony Car

Fria, Robert A.
ISBN-10: 0786458402
ISBN-13: 9780786458400

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When Lee Iacoca brought his Fairlane Committee together in 1962 to explore the possibilities of a new kind of car for young, forward-thinking families, no one could have predicted quite how successful this car would eventually be. Finding a styling void in the swiftly growing baby boomer market, Ford hit a marketing bullseye with the Mustang--a four-seat, sporty pony car perfect for the times.
In the first two years of its production, more than a million Mustangs were built--redefining the Ford brand and becoming the company's most popular car since the Model T. Based on extensive research and interviews with Mustang team members, including Lee Iacocca, management and factory employees, this book tells the fascinating story of how a clandestine group at Ford created one of the most iconic car designs in history.
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Acknowledgments
Foreword
Preface
When Johnny Came Marching Home
In the Beginning There Was ...
A Decade of Decadence
The Players
1960 Detroit Compact Revolution
Ford Doldrums to the Formative Years
The Fairlane Committee
Concept Sports Cars
Ford's Mustang Experimental Sport Car
The Performance Era
Between pages 94 and 95 are
8. pages of color plates containing
17. illustrations
Mustang II X-Car
"Now, Mr. Ford ...Listen!"
Prepare to Launch
Let's Build the Mustang
Coming April 17, the Unexpected
Analysis of the Mustang Project
Epilogue
Bibliography
Index


Edition: 2010
Publisher: McFarland & Company, Incorporated Publishers
Binding: Trade Cloth
Pages: 208
Size: 7.75" wide x 10.25" long x 0.75" tall
Weight: 1.19 lbs.
Language: English

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