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Successful Luxury Marketing in Asia : Value Perception of High-End Mechanical Watches in the Japanese Market
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Successful Luxury Marketing in Asia : Value Perception of High-End Mechanical Watches in the Japanese Market

Giacomel, Alessio Giulio
ISBN-10: 1449999832
ISBN-13: 9781449999834

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Alessio Giacomel works for a Swiss luxury sports watch brand in Tokyo. He holds a PhD in Business Administration, specializing in the marketing of luxury goods in Asia. He started his career in Japan with a scholarship from the Swiss-Japanese Chamber of Commerce.
Alessio Giacomel works for a Swiss luxury sports watch brand in Tokyo. He holds a PhD in Business Administration, specializing in the marketing of luxury goods in Asia. He started his career in Japan with a scholarship from the Swiss-Japanese Chamber of Commerce.

List price: $89.95
Edition: 2011
Publisher: CreateSpace
Binding: Trade Paper
Pages: 246
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 1.14 lbs.
Language: English

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