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The Lawyer's Field Guide to Effective Business Development

Flannery, William J.; Flannery, William J., Jr.
ISBN-10: 159031736X
ISBN-13: 9781590317365

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Bill Flannery is the President of The WJF Institute, headquartered in Austin, Texas. The Institute's primary focus is business development, client development, client relationship management, law firm marketing, and marketing support programs.This is a practical business development and sales skills handbook that helps lawyers obtain additional business for their firms.
Author Bill Flannery, a recognized leader and true pioneer in legal business development, helps lawyers identify the skills needed to increase client loyalty, increase business from loyal clients, and become the client's trusted advisor. For beginners, the field guide provides practical advice on how to develop basic skills and build confidence. Intermediate-level business developers will benefit from self-assessment tools that provide clear insight into what they are doing well and what they need to do differently, with specific tools and resources that will help them improve. Advanced-level business developers will benefit from advice about sophisticated techniques not currently available elsewhere in published materials geared to the legal profession.
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About the Author
Acknowledgments
Foreword
Preface
Introductionp. 1
Glossary of Termsp. 7
Getting Startedp. 11
The Business Development Frameworkp. 21
The Business Development Process: Planp. 33
The Business Development Process: Interviewp. 51
The Business Development Process: Designp. 83
The Business Development Process: Solutionsp. 95
The Business Development Process: Decisionp. 109
Appendix Ap. 117
Appendix Bp. 123
Appendix Cp. 131
Bibliographyp. 135
Indexp. 145
Table of Contents provided by Blackwell. All Rights Reserved.

Edition: N/A
Publisher: American Bar Association
Binding: Perfect 
Pages: 160
Size: 5.00" wide x 7.25" long x 0.50" tall
Weight: 0.44 lbs.
Language: English

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