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HIST.OF AMER.FUNERAL DIRECTING
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HIST.OF AMER.FUNERAL DIRECTING

HABENSTEIN
ISBN-10: 0006531849
ISBN-13: 9780006531845

Rogue marketer Sergio Zyman, former Chief Marketing Officer for Coca-Cola, reveals for the first time his philosophy of neo-marketing. He was in charge of the marketing of New Coke, a failure which actually boosted the sales of Classic Coke!

List price: $39.95
Edition: 5th 2001
Publisher: NFDA
Binding: N/A
Pages: N/A
Size:
Weight: N/A
Language:

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