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Research Methods in Psychology

Shaughnessy, John J.; Zechmeister, Eugene B.; Zechmeister, Jeanne S.
ISBN-10: 0073382698
ISBN-13: 9780073382692

Our Price: $12.10
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Eugene B. Zechmeister is Professor Emeritus of Psychology at Loyola University of Chicago.Jeanne S. Zechmeister was a member of the Psychology faculty at Loyola University of Chicago from 1990 to 2002.John J. Shaughnessy is Professor of Psychology at Hope College, Holland, Michigan."Research Methods in Psychology" provides a comprehensive and readable introduction to methods for undergraduates.
Employing a multi-method approach and exposing students to real examples of published research throughout the text, the authors provide students with the tools necessary to do good and ethical research in psychology and to understand the research they learn about in psychology courses and in the media. A wealth of pedagogical aids serve to break down the aversion and phobia that many students bring to a methods course. The 8th edition boasts a wealth of new examples with nearly 50 of the research examples from 2004-2007 and more than half of those from 2006 and 2007. So, as students read this methods text, they will also be learning about "cutting-edge" research in psychology.Considered one of the best undergraduate method texts in the field for the past two decades, Research Methods in Psychology captures the excitement of psychological inquiry as well as the importance of understanding the methodology that is used to conduct research. The text has been praised for its clear writing, logical organization, depth of coverage, and wide variety of examples from different fields of psychology. The new edition includes updated research, a thoroughly revised introductory chapter, and improved pedagogical features designed to enhance students' learning
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General Issues
Introduction
The Scientific Method
Ethical Issues in the Conduct of Psychological Research
Descriptive Methods
Observation
Survey Research
Unobtrusive Measures of Behavior
Experimental Methods
Independent Groups Designs
Repeated Measures Designs
Complex Designs
Applied Research
Single-Case Designs, and Small-n Research
Quasi-Experimental Designs and Program Evaluation
Analyzing and Reporting Research
Data Analysis and Interpretation: Part I. Describing Data, Confidence Intervals, Correlation
Data Analysis and Interpretation: Part II. Tests of Statistical Significance and the Analysis Story
Communication in Psychology
Appendix: Statistical Tables




List price: $185.67
Edition: 8th 2009
Publisher: McGraw-Hill Companies, The
Binding: Trade Cloth
Pages: 576
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.24 lbs.
Language: English

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