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Research Methods in Psychology
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Research Methods in Psychology

Shaughnessy, John J.; Zechmeister, Eugene B.; Zechmeister, Jeanne S.
ISBN-10: 007803518X
ISBN-13: 9780078035180

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Now in its ninth successful edition, Research Methods in Psychologyunites students' passion for psychology with their interest in answering questions about behavior and mental processes. The text introduces students to an array of methodological tools psychologists use in their research -- from the basics of scientific inquiry, ethical conduct, and controlled observation to correlational, experimental, and applied approaches to research.
Throughout, students learn research methods within the context of classic and contemporary studies from diverse areas of psychology.
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General Issues
Introduction
The Scientific Method
Ethical Issues in the Conduct of Psychological Research
Descriptive Methods
Observation
Survey Research
Experimental Methods
Independent Groups Designs
Repeated Measures Designs
Complex Designs
Applied Research
Single-Case Designs, and Small-n Research
Quasi-Experimental Designs and Program Evaluation
Analyzing and Reporting Research
Data Analysis and Interpretation: Part I. Describing Data, Confidence Intervals, Correlation
Data Analysis and Interpretation: Part II. Tests of Statistical Significance and the Analysis Story
Communication in Psychology
Appendix: Statistical Tables

List price: $220.00
Edition: 9th 2012
Publisher: McGraw-Hill Companies, The
Binding: Trade Cloth
Pages: 512
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 2.05 lbs.
Language: English

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