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CANADIAN MARKETING IN ACTION
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CANADIAN MARKETING IN ACTION

TUCKWELL
ISBN-10: 0131200917
ISBN-13: 9780131200913

In our Marketplace:
2 new & used from $3.48
Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.
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Marketing Today
The Importance of Marketing
Marketing Environments
Marketing Planning
Strategic Marketing Planning
Marketing Research
Buying Behaviour and Market Segmentation
Consumer Buying Behaviour
Market Segmentation
Business-to-Business Marketing and Organizational Buying Behaviour
Product
Product Strategy
Product Management
Price
Price Strategy and Determination
Price Management
Distribution
Distribution and Logistics Management
Wholesaling and Retailing
Marketing Communications
Marketing Communications: Advertising and Public Relations
Marketing Communications: Sales Promotion, Personal Selling, Event Marketing, and Sponsorships
Emerging Directions In Marketing
Direct Marketing and Internet Marketing
Services and Not-for-Profit Marketing
Global Marketing
The Financial Implications of Marketing Practice
Cases
Glossary
Index

List price: $69.48
Edition: 6th 2004
Publisher: PEARSON
Binding: N/A
Pages: N/A
Size:
Weight: N/A
Language:

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