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Strategic Management and Competitive Advantage

Jay Barney
ISBN-10: 0131355023
ISBN-13: 9780131355026

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3 new from $48.46

Description

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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The Tools of Strategic Analysis



What Is Strategy and the Strategic Management Process?



Evaluating a Firm's External Environment



Evaluating a Firm's Internal Capabilities


Cases: Bill Drayton's Ashoka


Apple Computer Inc.: iPod and iTunes


Swatch and the Global Watch Industry


Wal-Mart Stores, Inc.


Harlequin Enterprises: The Mira Decision


Nucor in 2005



Business Level Strategies



Cost Leadership



Product Differentiation


Cases: Samsung Electronics


JetBlue: Too Much Turbulence


Bang & Olufsen: The Electronics Entertainment Industry in 2003


The Levi's Personal Pair Proposal


Hong Kong's Ocean Park: Taking on Disney



Corporate Strategies



Vertical Integration



Corporate Diversification



Organizing to Implement Corporate Diversification



Strategic Alliances



Mergers and Acquisitions


Cases: eBay: To Drop Off or Not


Nucleon


Inc.


British Sky Broadcasting


L'Oreal- Body Shop Acquisition


Extending the "easy" Business Model: What Should easyGroup do Next?


Hallmark Cards in 2006


Cooper Industries (A)


Ben & Jerry's Japan


Toyota's Strategies and Initiatives in Europe


Hewlett Packard in 2001


Vodafone: Out of Many One

List price:
Edition:	2007
Publisher:	Pearson Further Education
Binding:	Trade Paper
Pages:	N/A
Size:
Weight:	N/A
Language:

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