For courses in Introduction to Business. Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.
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| Prologue: Planning Your Business Career | |
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| Developing a business mindset | |
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| The Fundamentals of Business and Economics | |
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| Ethics and Corporate Social Responsibility | |
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| The Global Marketplace | |
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| Business Systems | |
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| Organizing the business enterprise | |
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| Business Structures | |
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| Small Business and Entrepreneurship | |
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| Managing for profitability | |
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| Accounting and Financial Management | |
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| Banking and Securities | |
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| Creating and satisfying customers | |
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| Marketing Concepts and Strategies | |
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| Products and Pricing | |
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| Distribution and Customer Communication | |
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| Leading and supporting employees | |
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| Management Functions and Skills | |
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| Organization, Teamwork, and Motivation | |
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| Human Resources | |
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| Appendices | |
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| The U.S. Legal System and Business Law | |
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| Personal Finance: Getting Set for Life | |
