Sell your books and get cash! Enter to win $500 daily! Click here for more info.

Buying options Buying options

Authorized Marketplace Sellers:
1 used from $123.80
SPORT MARKETING >CANADIAN<
view larger

SPORT MARKETING >CANADIAN<

OREILLY
ISBN-10: 0176104585
ISBN-13: 9780176104580

In our Marketplace:
1 used from $123.80
Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport Marketing: A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.
show more show less
Introducing Canadian Sport Marketing
An Introduction to Sport Marketing
The Canadian Sport Industry
Sport Market Research
The Canadian Sport Consumer
STP and the Canadian Sport Marketing Mix
Segmentation, Targeting and Positioning in Canadian Sport
The Sport Product
Branding in Sport
Pricing in Sport Marketing
Sport Promotion
Media and Distribution in Sport
Important Strategic Elements of Sport Marketing in Canada
Sport Sponsorship
Building Successful Sport Sponsorships
Ambush Marketing
Technology in Sport Marketing
Social Marketing in Sport
Sport Marketing Strategy Implementation and Evaluation
Olympic Marketing
Marketing Plan Example

List price: $81.37
Edition: 1st
Publisher: NELSON
Binding: N/A
Pages: N/A
Size:
Weight: N/A
Language:

100% Money Back Guarantee: Wrong item? No problem! Our hassle-free returns policy has you covered. We'll also process your order within 1-2 business days. Learn more about our shipping policy.