On the Make The Hustle of Urban Nightlife

Winking bartenders and smiling waitresses flirt their way to bigger tips. Hostesses and bouncers hit up the crowd of would-be customers for bribes. And on the other side of the velvet rope, single men and women are on a perpetual hunt to score--or at least pick up a phone number. Every night of the week they all play the same game, relentlessly competing for money, sex, self-esteem, and status. David Grazian's riveting tour of downtown Philadelphia and its newly bustling nightlife scene reveals the city as an urban playground where everyone dabbles in games of chance and perpetrates elaborate cons. Entertainment in the city has evolved into a professional industry replete with set designers, stage directors, and method actors whose dazzling illusions tempt even the shrewdest of customers. Public relations consultants, event planners, and a new breed of urban hustler--the so-called "reality marketer" who gets paid to party--all walk a fine line between spinning hype and outright duplicity. For the young and affluent, nightlife is a sport--a combative game of deception and risk complete with pregame drinking rituals and trendy uniforms. They navigate the dangers and delights of the city with a combination of wide-eyed optimism and streetwise savvy, drawing from their own bag of tricks that include everything from the right makeup and costume to fake IDs, counterfeit phone numbers, and wingmen. As entertaining and illuminating as the confessional stories it recounts, David Grazian's "On the Make" is a fascinating expose of the smoke and mirrors employed in the city at night.It’s nighttime in the city and everybody’s working a hustle. Winking bartenders and smiling waitresses flirt their way to bigger tips. Hostesses and bouncers hit up the crowd of would-be customers for bribes. And on the other side of the velvet rope, single men and women are on a perpetual hunt to score—or at least pick up a phone number. Every night of the week they all play the same game, relentlessly competing for money, sex, self-esteem, and status. David Grazian’s riveting tour of downtown Philadelphia and its newly bustling nightlife scene reveals the city as an urban playground where everyone dabbles in games of chance and perpetrates elaborate cons. Entertainment in the city has evolved into a professional industry replete with set designers, stage directors, and method actors whose dazzling illusions tempt even the shrewdest of customers. Public relations consultants, event planners, and a new breed of urban hustler—the so-called “reality marketer” who gets paid to party—all walk a fine line between spinning hype and outright duplicity. For the young and affluent, nightlife is a sport—a combative game of deception and risk complete with pregame drinking rituals and trendy uniforms. They navigate the dangers and delights of the city with a combination of wide-eyed optimism and streetwise savvy, drawing from their own bag of tricks that include everything from the right makeup and costume to fake IDs, counterfeit phone numbers, and wingmen. As entertaining and illuminating as the confessional stories it recounts, David Grazian’sOn the Makeis a fascinating exposé of the smoke and mirrors employed in the city at night.Awash in a sea of data that seems to have no meaning and bombarded by images and sounds transmitted from around the globe 24/7, people are no longer sure what is real and what is fake. Artists recycle ads in their paintings and businesses use images of artists in their ads; politicians mount campaigns based on hit films; and bankers make billions trading incomprehensible financial products backed by nothing more than abstract figures and signs. In Confidence Games, Mark C. Taylor considers the implications of these developments for our digital and increasingly virtual economy. According to Taylor, money and markets do not exist in a vacuum but grow in a profoundly cultural medium, reflecting and in turn shaping their world. To understand the recent changes in our economy, it is not enough to analyze the impact of politics and technology--one must consider the influence of art, philosophy, and religion as well. Bringing John Calvin, G. W. F. Hegel, and Adam Smith to Wall Street by way of Las Vegas, Taylor first explores the historical and psychological origins of money, the importance of religious beliefs and practices for the emergence of markets, and the unexpected role of religion and art in the classical understanding of economics. He then moves to an account of economic developments during the past four decades, exploring the dawn of our new information age, the growing virtuality of money and markets, and the complexity of the networks by which monetary value is now negotiated. Returning full circle to a version of the market first proposed by Adam Smith when he used theology and aesthetics to rethink economics, Confidence Games closes with a plea for a conception of life that embraces uncertainty and insecurity as signs of the openness of the future. Like religion and economics, life is a confidence game in which the challenge is not to find redemption but to learn to live without it."If you want to understand the contemporary city, you have to look beyond the office towers and real estate developments to the city at night. Too long ignored, the city at night is a multi-billion dollar industry, a large-scale mating market, and a way station for our ever-extending adolescence. David Grazian takes us on a backstage tour of the ritualistic games, hustlers and attempted hookups, and enduring stories and myths that define the city at night. This book takes nightlife out of the shadows and shows how it is a core concern for understanding the economy and sociology of the modern city."-Richard Florida, author of The Rise of the Creative Class“On the Makeis where the action is. The settings are the cool bars and restaurants of the big city where adults pretend they look like kids, kids act out being adults, and masters of entertainment create exclusive scenes available to everyone. Drawing from hundreds of stories and years of fieldwork, David Grazian reveals how scenes are made, how the ‘girl-hunt’ works (not) and why some boys like coconut shampoo. Along the way, Grazian is revealed to be a brilliant ethnographer and an imaginative writer.”—Peter Bearman, author ofDoormen"ReadingOn the Makeis like going out on the town with a most amiable, clever, fluent companion—who seems to know everyone you run into. Grazian introduces you to the myriad people who run the Philadelphia scene, and to the affluent young nighttime scenesters; he chats them up and then subjects their complex games of class, gender, and sexual performance to his smart, edgy analysis. The result is at once sobering and drunken fun."--Joshua Gamson, author ofThe Fabulous Sylvester: The Legend, the Music, the Seventies in San Francisco“A dazzling and sometimes disturbing portrait of young adults in the urban glamour zone. No other book reveals as much about sex, drugs and money off campus.”—Playboy"David Grazian's riveting tour of downtown Philadelphia and its newly bustling nightlife scene reveals the city as an urban playground where everyone dabbles in games of chance and perpetrates elaborate cons. Entertainment in the city has evolved into a professional industry replete with set designers, stage directors, and method actors whose dazzling illusions tempt even the shrewdest ofcustomers. Public relations consultants, event planners, and a new breed of urban hustler - the so-called "reality marketer" who gets paid to party - all walk a fine line between spinning hype and outright duplicity. For the young and affiuent, nightlife is a sport - a combative game of deception and risk complete with pregame drinking rituals and trendy uniforms. They navigate the dangers and delights of the city with a combination of wide-eyed optimism and streetwise savvy, drawing from their own bag of tricks that include everything from the right makeup and costume to fake IDs, counterfeit phone numbers, and wingmen." "As entertaining and illuminating as the confessional stories it recounts, David Grazian's On the Make is a fascinating expose of the smoke and mirrors employed in the city at night."--BOOK JACKET.