Not Just for Children Only The Mexican Comic Book in the Late 1960s and 1970s

The study concludes with a critical discussion of the media imperialism hypothesis' applicability to the Mexican comic book. The comic book is Mexico's most popular print medium, read by all ages and socio-economic groups. Many may be surprised to learn that, in Mexico, Mexican comic books far outsell U.S. comic books in Spanish translation. The Mexican comic book is not a clone of its U.S. model, but rather a hybrid product that mixes U.S. forms and conventions with Mexican content. This work is a major contribution to the understanding of contemporary Mexican culture.A delightful book about Mexican culture as seen through Mexican comic books, this study analyzes the influences and differences between these and their Euroamerican counterparts. Among other questions the authors ask "Why are comic books so popular in Mexico?" They analyze Kaliman, Lagrimas, Risas y amor, Los supermachos and Los agachados, Chanoc, El Payo, and La familia Burron. Kaliman, "The Incredible Man," read by all sectors, is described as representing "sanitized machismo," symbolizing male supremacy in the outer world. "Ordinary people and the authorities are basically helpless." Kaliman's sidekick, Solin, more Mexican-looking than the exotic Kaliman, is seen by the comic's creators as a role model for children, a "model of dependency." Other treatments are just as ingenious. The Mexican comic book, a sort of escapist folk or mass literature, is much more--it touches on themes such as class conflict, US cultural imperialism, and how Mexicans see the world. Not Just for Children makes one think and laugh. Highly recommended. All levels. ChoiceThe authors study in depth the leading comic books in the several categories and produce interesting and revealing photographs. Theirs is a study well worth the waiting and should lead to more studies in Mexican, Latin American and other studies. Journal of Popular CultureWhat sets this book apart from others on Mexican or Latin American comics is that it takes a more holistic view of the Mexican comics. It does no focus just on characters, plots, and themes. Hinds and Tatum look at the social, political, and economic conditions affecting the artists/writers. For example, Eduardo del Rio. The authors have taken great care in their research and have spent much time in gathering complete or nearly complete publising runs of comics selected in the book. The book is written in such a style that it is appropriate for beginners or the serious researcher. This is a welcome addition to the English language research collection on Mexican comics. Popular Culture in LibrariesThis pioneering study presents an overview of the Mexican comic book industry, together with in-depth studies of the best selling Mexican comic books of the 1960s and 1970s. Most of the popular superhero, adventure, humor, romance, political, detective, and Western comic books are described and analyzed in detail, and then discussed in terms of how they reflect both Mexican and United States cultures. The study concludes with a critical discussion of the applicability of the media imperialism hypothesis to the Mexican comic book.