This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.
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| NikeNext | |
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| UnileverNext | |
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| Introduction | |
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| Be Playful | |
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| Be Contextual | |
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| Be Spectacular | |
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| Be Contagious | |
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| Be Intriguing | |
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| Be A Storyteller | |
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| Be 24/7 | |
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| Be Transparent | |
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| Be Experimental | |
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| Be Personal | |
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| Be Sociable | |
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| Be Collaborative | |
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| Be Co-Creative | |
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| Be Ownable | |
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| Be Useful | |
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| Be Supportive | |
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| Be Green | |
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| Index | |
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| Picture Credits | |
