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Commodity Activism Cultural Resistance in Neoliberal Times

Mukherjee, Roopali; Banet-Weiser, Sarah
ISBN-10: 0814764010
ISBN-13: 9780814764015

Our Price: $18.95
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Sarah Banet-Weiseris Associate Professor of Communication at the Annenberg School for Communication at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity, and Kids Rule! Nickelodeon and Consumer Citizenship. She is the co-editor of a forthcoming book on cable television, Cable Visions: Television Beyond Broadcasting, and has published articles in Critical Studies and Media Communication, Feminist Theory, and American Quarterly, among others.
She teaches and researches in the areas of consumer culture, gender and media, children and media, race and representation, and national identity.
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Acknowledgments
Foreword
Introduction: Commodity Activism in Neoliberal Times
Brand, Culture, Action
Brand Me "Activist"
"Free Self-Esteem Tools?": Brand Culture, Gender, and the Dove Real Beauty Campaign
Citizen Brand: ABC and the Do Good Turn in US Television
Good Housekeeping: Green Products and Consumer Activism
Celebrity, Commodity, Citizenship
Make It Right? Brad Pitt, Post-Katrina Rebuilding, and the Spectacularization of Disaster
Diamonds (Are from Sierra Leone): Bling and the Promise of Consumer Citizenship
Salma Hayek's Celebrity Activism: Constructing Race, Ethnicity, and Gender as Mainstream Global Commodities
Mother Angelina: Hollywood Philanthropy Personified
"Fair Vanity": The Visual Culture of Humanitarianism in the Age of Commodity Activism
Community, Movements, Politics
Civic Fitness: The Body Politics of Commodity Activism
Eating for Change
Changing the World One Orgasm at a Time: Sex Positive Retail Activism
Pay-for Culture: Television Activism in a Neoliberal Digital Age
Feeling Good While Buying Goods: Promoting Commodity Activism to Latina Consumers
About the Contributors
Index



List price: $26.00
Edition: 2012
Publisher: New York University Press
Binding: Trade Paper
Pages: 314
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.10 lbs.
Language: English

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