The authors of this practical volume highlight easy effective strategies for identifying a practice niche and developing, building and maintaining a rewarding and lucrative private pay psychotherapy practice. As successful independent clinical practitioners and practice development consultants, they share lessons learned from building and running their own thriving practices.
Illustrations of professional marketing products and sample press releases provide the reader with user ready materials to jumpstart their private pay practice.You will learn to develop and grow your practice, develop new skills, market your services and build upon your strengths. The authors share useful guidelines and insight into effectively networking and developing referrals, marketing your practice online, getting published in professional and general audience publications, appearing on radio or television, starting your own newsletter and more.Sandra Haber, Ph.D. is a New York City psychologist who said good-bye to managed care over a decade ago. She and her patients have not regretted this decision. Dr. Haber is a fellow and past president of the Division of Independent Practice of the American Psychological Association. Elaine Rodino, Ph.D. is a licensed psychologist with a successful private pay practice in Santa Monica, CA.. Experienced in marketing, value-added strategies, and media she shares her knowledge with new and seasoned psychotherapists. She is recognized by her peers through awards and elected office in psychological associations. Iris Lipner, LCSW is a psychotherapist and psychoanalyst in private practice for 25 years in NYC. She teaches postgraduate clinicians in conferences and courses, provides clinical supervision and consults on building and managing private practices. A recognized national speaker, she is active in several professional organizations.
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