With all the zany vibrancy of a Bollywood musical, the colorful matchbox labels of LIGHT OF INDIA present a fascinating confluence of popular culture and a sophisticated graphic arts tradition that stretches back for centuries. Populated with pouncing Bengal tigers, regal jungle elephants, and Hindu gods and goddesses, these miniature masterpieces are worlds unto themselves, skillfully illustrated with a naive yet irresistible charm.
This delightful art book is sure to fire the imagination of all who wish to study, preserve, and celebrate India's more humble, but no less brilliant, visual arts heritage.
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WARREN DOTZ is a pop culture historian and the author of eight books on advertising art. As an authority on product label art, his commentary has appeared inAdvertising Age, Brandweek,and theNew York Times Magazine.He lives and works in Berkeley, California. JACK MINGO is a writer with more than a dozen books and numerous articles in scores of publications to his credit. He lives in Alameda, California. GEORGE MOYER is a licensed pyrotechnician and a lifelong collector of firecracker labels with one of the largest collections in the United States. He lives in Pottsville, Pennsylvania.