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| Foreword | |
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| Acknowledgments | |
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| Introduction | |
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| The Keys to a Profitable Wedding Photography Business | |
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| The Business of Finding and Keeping Clients | |
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| The Wedding Photographer | |
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| Photo technician, production manager, artist, director, and therapist | |
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| Branding and Identity | |
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| Creating a unique company logo, name, and style that are yours alone | |
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| Advertising, Publicity, and Self-Promotion | |
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| Cost-effective ways to promote your business | |
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| Web Sites | |
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| Your storefront window | |
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| Client Meetings | |
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| The keys to closing the deal! | |
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| The Business of Doing Business | |
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| The Information Kit | |
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| The critical documents for organizing your wedding photography business | |
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| Creating Wedding Photography Packages | |
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| Pricing your services for maximum profit | |
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| When Bad Things Happen to Good People | |
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| Equipment malfunctions, illnesses, and lawsuits | |
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| Partnerships | |
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| The pros and cons of teaming up | |
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| The Business of Creating Great Wedding Photography | |
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| Creating Your First Wedding Portfolio | |
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| Even if you've never shot a wedding before! | |
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| Choosing Your Team | |
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| Interns, assistants, second shooters, and photo labs | |
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| Planning for the Wedding Day Shoot | |
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| Mental, physical, emotional, and technical preparation | |
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| Working with Wedding Coordinators | |
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| Helping them help you | |
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| The Rehearsal Dinner and Brunch | |
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| The perfect intro and exit for the big day! | |
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| Shooting the Wedding | |
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| Directing, composing, and creating those �Wow!� shots | |
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| Processing, Editing, and Retouching Your Images | |
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| Part two of your creative process | |
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| Destination Weddings | |
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| Organizing your shoot using the travel checklist | |
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| The Client's Wedding Album Book | |
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| Images, layouts, printing, and binding | |
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| Index | |
