The parallel aims of a dental practice are to deliver excellent patient care through highly trained and motivated employees and to maximise income and profit. Achieving these aims as a practice manager demands a clear vision, sound preparation, planning and marshalling of resources, broad business knowledge, an understanding of a rapidly changing world, and above all wise judgement.
So why Genghis Khan? Although some in the West see him in negative terms, the Mongol leader created one of the world's greatest empires. His hugely successful strategies included intelligence gathering, understanding his rivals' motivations, being quick to learn and adopt new technologies and ideas, and successful people management. Genghis Khan is one of history's most charismatic and dynamic leaders - and you will need all his skill, strength and tenacity to succeed in both dentistry and business. This 'how to' book on survival and empire-building in the dentistry business is ideal for anyone who owns, aspires to own, or is involved in managing a practice. It contains advice relevant to both small and large practices, to dentists working in the National Health Service; and private practice, and to general and specialist practices.
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