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Twenty-Two Tips on Typography

Jardi, Enric
ISBN-10: 8496540928
ISBN-13: 9788496540927

Our Price: $16.82
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If they let you, use left justification; Don't fool too much with the default values; Condense and expand the lettering; Avoid certain ligatures. This is a recipe book of twenty-two tips in creating the best typography and twenty-two things you should never do with lettering. Secrets which many designers will never reveal.
In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh view of typography. Enric Jardi is Professor of design at prominent institutions including Eina, Elisava, and Ramon Llull. He is President of the ADG-FAD, based in Catalonia, one of the most important graphic design institutions internationally.
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Choose just a couple of typefaces
Make sure that the typeface does not communicate something you do not want to communicate
Choose the typeface according to the size that will be used
Use typefaces for your language
When you combine two different typefaces, adjust their sizes
Be sure that your typeface makes it to the end
Do not touch default values
If they let you, range left
Start with the body of the text
Always follow one particular system (or almost always)
Do not waste time with margins and page numbers
Conveniently mark paragraphs
Equal out lines (if you can)
Reduce the tracking in large bodies of text
Work on titles, headings, and logos
Pay attention to the characters you insert
Reject fake bolds, italics, and small capitals
Learn how H&Js work
If it does not need to stand out, condense and expand the letters
Reduce the leading in larger body sizes
Be careful with numbers
Know what you are talking about


List price: $19.95
Edition: 2008
Publisher: Actar
Binding: Trade Paper
Pages: 104
Size: 5.50" wide x 7.00" long x 0.25" tall
Weight: 0.44 lbs.
Language: English

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